Pitch Concepts / Art Direction
A ground breaking competition in collegiate sports, The Capital One Cup seeks to crown champions in both men’s and women’s Division I NCAA sports based on NCAA National Championships won throughout the academic year. Points will be awarded based on final standings in NCAA Division I National College Championships and final NCAA coach’s polls. In addition, points will be awarded to top 10 finishers, with a premium for winning championships.
The goal for the Cup is to generate excitement in the sports community with an emphasis on UGC, and award excellence for on-field performance. Capital One wanted to develop a multimedia communication platform, that was both engaging and educational in order to launch and sustain the Capital One Cup. The website needed to be an ongoing resource that built both awareness and excitement around the Capital One Cup through dynamic and engaging content.