Redesigning a chronic care program for digital scale—and deeper human connection
As Executive Creative Director and later VP of Design, I led the transformation of a legacy telephonic diabetes program into a fully digital, self-paced care experience. Partnering across product, clinical, and engineering teams, I shaped the UX strategy, guided key product and content decisions, and built tools that empowered users to better understand and manage their condition. The redesigned experience featured live coaching, personalized trackers, and a behaviorally grounded action system.
Outcomes included a 62% increase in understanding how diabetes affects the body (38% → 100%), a 27% increase in confidence managing diabetes (46% → 73%), and a 23% rise in readiness to make changes (77% → 100%).