Let Life Show Campaign
Avery Dennison partnering with Martha Stewart Home Office tasked us with the launch of their new product line at Staples. What they needed was a fully integrated creative and media campaign to drive awareness and incremental sales both in store and online. We took a look at the unique painpoints of the audience, working moms, and created a campaign that allowed her and her entire family to adopt the product and be inspired to use it in ways that really suited their unique needs and lifestyle.